Making your business online with a beautiful design and well-structured website will surely help you to get targeted customers. But, without the Search Engine Optimization ( SEO), you will not be able to get potential audience making your competitor win the battle before the start. If you are not being able to target your potential audience, the reason might be SEO.
"The Best Place to hide a dead body is the second place of Google Search Result."
- Anonymous
SEO is the short form of Search Engine Optimization. Search Engine Optimization is the method of optimizing the site increasing its visibility to search engines like Google, Bing, Yahoo. SEO helps to increase the number of visitors to the site, upgrading the site rank in search engine results. Search Optimization involves indexable pages, improvement in the content of the site, unique content, proper use of keywords, meta title tags, meta description tags.
Search Engine Optimization can be divided into two sections:
1. On-Page SEO
2. Off-Page SEO
1. On-Page SEO
On-Page Optimization (AKA On-Page SEO) is an act of optimizing all the measure within the website that affects search engine ranking in order to improve its position in the search ranking.
Some On-Page SEO Factor
A) KEYWORD & KEYWORD DENSITY
Ranking for the “right” keyword is the main factor for the website. While analyzing market keyword demand, you not only learn which term and phrases to target with SEO, but also learn more about your customers as a whole, which help you to optimize your web content around those keywords
Keyword Density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In context to Search Engine Optimization, keyword density can be used as a factor in determining whether a web page is relevant to a specific keyword or keyword phrase.
Long-tail keywords are more preferred to fit the search pattern of today’s internet users better.
B) META TITLE TAG
Title Tags technically called title element defines the title of the document. The title element of a web page is meant to be an accurate and concise description of page content. This element is critical to both user experience and search engine optimization. It creates the values in three specific areas: relevance, browsing, and in the search engine result pages.
C) META DESCRIPTION TAG
The meta description is the description describing the content of the web page that appears below the URL on the search engine result page. The meta description should employ the keyword intelligently so that they are picked up the search engine crawlers. The description should optimally be between 160-170 characters to ensure your entire description appears in the search result.
D) IMAGE ALT TEXT
Alt-text is the text that the search engine uses to understand the image.
E) PERFORMANCE AND MOBILE FRIENDLINESS
Website performance is directly related to page load time. Page load time always matters for SEO and to ensure that make the images file size as small as possible (without sacrificing quality). The page that takes a long time to load or don’t render on the mobile will rank lower in search engine result pages (SERPs). When the site is not mobile-friendly or takes a longer time to load, the user leaves the site getting frustrated, thus increases the bounce rate. So it's’ crucial to reduce image file size, make the site mobile.
2. Off-Page SEO
Off-Page Optimization (AKA Off-Page SEO) is an act of optimization all the measures taken outside of the actual website in order to improve its position search ranking. Generally, Off-Page SEO refers to high-quality links (backlinks) and other signals.
Some Off-Page SEO Factors
A) DIRECTORY SUBMISSION (BACKLINKS)
Directory submission is a very important and effective way to pull traffic to your website. Directory submission means submitting your website URL along with details to the directories so that it becomes visible to the visitors who come to the directory for the details regarding your services. The interested visitor might click on your site URL to reach out to your website enhancing potential traffic pull in turn.
B) SEARCH ENGINE SUBMISSION
Search Engine Submission is submitting a website directly to a search engine like Google, Yahoo, and Bing. This search engine uses crawlers, bots, and spiders that eventually find the most website on the internet by themselves.
C) BLOG AND ARTICLE SUBMISSION
Blog Submission is creating and uploading the blog to your site for the visitors. We can also submit the link of our blog to other websites. Whereas Article submission refers to the submission of unique articles to the article directories. These directories allow articles to embed links to other websites with relevant anchor text- is the visible words or characters that hyperlinks display when linking to another document or location on the web.
D) SOCIAL PROMOTION
Social promotion is a very effective way to interact with the people and generating lots of clicks, enhancing the traffic to the website. Social sharing can generate lots of like and share that will surely boost your site ranking.
Both On-Page SEO and Off-Page SEO are very important for site ranking and should be worked on both to improve search engine ranking. It is better to do On-Page SEO followed by Off-Page SEO.
"Website without visitors is like a ship lost in the horizon."
- Dr. Christopher Dayagdag
Delta Tech Nepal can help you with your site ranking. We are serving with this Search Engine Optimization service in Biratnagar, Nepal at best rates with the proven record of work portfolio. Contact us, to enhance your site ranking in search engine and let your website to make a profit for your business.
Date: Nov 28, 2018 Author: Saroj Thakuri
