The words ‘CRM’ and ‘SaaS’ are trending in the business ecosystem nowadays. CRM stands for Customer Relationship Management and it mostly implies a software, which can be desktop-based or web-based, but it could also imply manual systems. SaaS stands for Software-as-a-Service, which makes it clear that a SaaS CRM can be considered as a CRM software that comes with the necessary management, upgrades and support. Users can generally buy such software by paying a monthly subscription fee. As SaaS includes feature updates, it can result in scalability, improved customer relationships and rapid growth of your business.

The main reason for most businesses investing in a CRM is to improve their customer relations. Whether you are a start-up, small, medium business or a large corporation, sales and customer care are always important.

What does SaaS CRM mean?

Other than the basic introduction of software-as-a-service, ‘SaaS’ is known by many other terms such as ASP (Application Service Provider) services, and on-demand software. It is a service that’s centrally hosted and deployed through the internet on a subscription basis instead of downloading a software and hosting it locally. In terms of CRM, the market has been revolutionized due to the shift from ownership-based and on-premise software to subscription-based model. The shift has been tremendous because of its huge benefits, which are listed below.

1. Improve Customer Experience

A CRM keeps track of and organizes all your customer data. This comes in handy for your customer service team when they need quick access to information to deal impromptu with prospects or customers. With all the data at hand, the sales person will be able to provide better service to customers. An employee that deals with customer relations can even analyze the information about the customer which would increase the likelihood of renewal, thereby improving customer acquisition, satisfaction and loyalty.

2. Easily Integrable

Instead of investing in on-premise or desktop based CRMs, a SaaS CRM saves your business a lot of trouble. Being a cost-effective and up-to-date option, you won’t have to worry about managing the hardware or hiring people to handle the software. Everything will be managed by your SaaS CRM provider, all you’ll need is an internet connection. Additionally, you would not have to worry about using obsolete software as SaaS softwares are always updated with modern technology.

3. Mobility

Most SaaS CRMs, if not all of them, have a feature that makes the software available as an App. This gives you the ability to access your CRM database at any time and anywhere. It will be especially useful for your sales team who spend a lot of time out of their desks.

4. Storage

Having a SaaS CRM makes you get rid of having to worry about secure storage of your data and its management. You won't have to fret over preparing a physical space or a software managing personnel solely to keep up a database running properly. Some CRMs even provide unlimited storage, so when your business grows you won’t have trouble scaling the resource along with it. Also, SaaS CRMs use tools like multiple servers, data backup and high encryption as they consider security their utmost priority.

5. Cost Effective

Using a SaaS CRM cuts down the cost of otherwise maintaining an on-premise CRM. Paying as per your subscription plan makes the resource flexible, meaning if you’re ever scaling up or down you have the option to upgrade, downgrade or change providers. Also, you won’t have to deal with having to upgrade your system just to keep up with the market as the SaaS CRM providers will shoulder the responsibility of regular updates.

6. Efficiency

Utilizing a SaaS CRM to your benefit can save you a lot of time, making your workflow much more efficient. Along with being easily integrable, a SaaS CRM can be easily set up. With most SaaS CRMs, you just simply have to register and create a profile. Importing contacts, setting up the level of access of your employees and integrating with existing software, all can be done with a couple of button clicks. On top of not having to deal with IT issues, it also comes with advanced features that can automate your sales process and boost your team’s productivity.

To know more about the features of a CRM, you can check here

All in all, there are a lot of benefits that one can extrapolate from investing and using a SaaS CRM. From start-ups to mid-sized and large businesses, anyone can reap the benefits of utilizing the software. Want to check for yourself? You can click now to request a demo and try out.

Date: Jul 19, 2020     Author: Abhay

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