Emails are the preferred mode of communication for businesses. To get most out of your CRM experience, having all your emails integrated is essential as it improves your customer relationships. A CRM comes with many other features such as managing your sales pipeline and automation. Here, we briefly discuss the importance of email integration, one of the must have features for your CRM system.

What is email integration and what does it do?

Email integration is basically a feature that ties in emails from platforms like Gmail, AOL and Outlook into your CRM software.

The benefits of an email integrated CRM are as follows:

1. Centralized emails

Instead of using a CRM and  email client separately, having an email integrated CRM is much more beneficial. Having all the information you need in the same window will save time and lead to better lead management. CRMs organize email threads, thereby providing you and your team all the relevant data to effectively nurture leads and close sales. Also, you'll have a complete overview of your contacts’ data, saving you from the pain of tracking down the necessary information by switching tabs and software.

2. Faster responses

Prevent leads falling through cracks and improve customer satisfaction by improving your response time with an email integrated CRM. Forget missing messages and follow-ups, with automated response and message notifications. With an email integrated CRM, you’ll be able to answer customer enquiries instantly with the help of easily accessible information, all stored in the same software.

3. More efficient and better time management

An email integrated CRM system automates most of your data entry needs. Your email activity will be automatically logged and you won’t need to create manual entries for the conversations done via email.  Alongside, the platforms will be interconnected so the chances of conflicting data is reduced. Overall, email integration helps in effective time management to perform work efficiently, thereby streamlining your entire work process.

4. Increase in sales

The end goal of CRM is to boost sales. With an email integrated CRM, you can employ email marketing and keep track of your emails. You can even personalize your emails and target them to prospects.  This opens up chances of converting leads into customers by providing better insights of lead activity. Targeting emails based on client history is also a viable strategy to boost customer satisfaction. With a CRM that is email integrated, you can use these strategies to increase lead acquisition along with customer satisfaction and retention, which will definitely increase your sales.

5. Improve customer relationships

The main goal of using a CRM is to improve your relationship with existing clients, customers and prospects. It’s all about fast response and targeted emails to improve customer engagement. Then comes the hard part, the customer service you provide, which needs to be up to the mark. An email integrated CRM can also help you in this aspect as the history of interactions with customers provides your team all the necessary information to deal with any queries or problems that they are facing. All-in-all, email integration focuses on improving customer relationships, efficiency and productivity at work.

Choosing the right CRM for your company seems like a daunting task as it depends on various factors. Nonetheless, choosing an email integrated one is an excellent choice, not just for you, but for your company and customers as well. Delta Sales CRM is one such CRM that provides the email integration feature along with many other useful features like Google Calendar integration, invoicing and workflow automation, which can improve the overall productivity of your sales team.

Date: Sep 27, 2020     Author: Abhay

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