The Fast Moving Consumers Goods (FMCG) market is very competitive in today’s world. Companies in this field have to continuously recognize rapid changes in customer tastes and preferences - be it the food & beverage industry, personal durables or household care. The evolution of purchasing habits and the rise of cutting-edge technologies are improving the way FMCGs communicate with consumers.
Field sales automation software helps companies monitor daily activities of salesmen working in the field - their movement, daily orders, effective visits, payment collections, leaves and attendance. This helps in capturing right information from employees faster and in an efficient manner. With increasing competition, unmanaged leads and traditional sales practises, it’s very hard to squeeze out the best in all the reps. This is where SFA comes in to rescue.
Today, the most advanced and specific goal for every business is to generate revenue. The difficulty faced is how to achieve in the most possible and low-cost way. The answer is the use of the latest technology. But how can technology be used, generating business revenue? Well, businesses can generate good revenue if they are attracting customers with a great web presence and executing the best-suited plan to communicate directly.
When the company’s management is administered consistently, it develops clarity & worker comforts. Making easy for field sales force delight the customers, as a result, brings better sales productivity along with the satisfaction for both customers and field sales force.
Leads are essential for every business. The more leads you have, the more revenue you get. Lead generation increases business sales growth and provides a new height to your business. Highly qualified leads are easier to convert. But getting high-caliber leads is a problem. Buying bulk leads from a company is not a good idea.